Consumer and distribution

DEXTRA ADVISORY

A business lens for the sector.

An attractive proposition needs to translate into a sustainable commercial position. The combination of brand, assortment, channel and service determines how the company reaches customers and the resources required to do so.

In M&A and strategy, it is useful to assess margin by channel, dependence on customers or platforms, inventory turnover and the ability to pass through cost changes. Sales volume alone does not explain the quality of the model.

• Brand, assortment and customer proposition
• Channels, margins and commercial dependence
• Inventory, logistics and cash requirements